Rooted in the heart of Flanders fields, the history of the family Masureel dates back to the 16th century. We carry a large cultural heritage with us and take it as a reference for our company mission. Art, craftsmanship and respect for nature characterizes our creations. Our collections take inspiration from a rich archive of historical wallpapers and fabrics and a collection of modern & contemporary art.
Every Masureel brand is underpinned by a rich archive of textile designs and an art collection. Every collection is completely made in-house, from design to production. The persistent creative urge of our designers and the inexhaustible desire to develop the latest techniques in production, lead Masureel to continuously innovate and excel in colour, design and structure.
Since the 16th century the Masureel family has been a part of the beautiful West Flemish village of Hulste. It wasn’t until the 19th century though that the family operated in the industry of retting flax to produce linen. At the start of the 20th century, the textile weaving mill was founded. Fifty years later, in the eighties, Masureel International was founded by Guy Verstraete.